Today, it is apparent that e-commerce businesses are trending. If you have an e-commerce business of your own, then you need to pull up your socks. Surely, you might notice an increase in traffic on your website, especially since a lot of people want to shop online. However, it is your task to convert these visitors into potential customers. That is why when designing your website, it is important to consider customer experience. Here, we are going to explore some of the essential things to consider when designing an effective e-commerce site.
Tips on Designing a Customer-Friendly E-commerce Website
When designing your e-commerce website, be sure to put yourself in the shoes of your customer. Try to think about the concerns and questions of your customers and how should you address them on your website. Having a well-designed website means that you can help customers in finding what they are looking for as quickly as possible. So, how can you design a more customer-friendly e-commerce website?
Choose High-Quality Images
Although shopping in person allows customers to smell, touch, and feel the item before buying, they can’t have this luxury when shopping online. However, you can still convince consumers to buy your products by using high-quality images. Using the most relevant images shows professionalism and instills trust in customers.
Include Customer Reviews
Another important factor that can influence your customer’s decisions is online reviews. Take note that this could either make or break your customer’s trust. Most customers will often read online reviews and custom content before purchasing a certain product. They do this to make sure that they are not wasting their money. Some of the things that they want to check from genuine customers are authenticity, customer service, and quality.
Design a Responsive Website
It is important to bear in mind that website visitors might be using their desktops, tablets, or mobile phones when shopping online. No matter which of these devices they use, be sure that your website offers a uniform experience for all of these devices. That is why it is crucial to have a responsive website design. Aside from being responsive, customers must be able to access it, wherever they are in the world. Unfortunately, there are some sites that are blocked in China. Hence, customers must use an effective VPN to access these sites. They should know how to unlock ExpressVPN in China to gain access to these sites. ExpressVPN allows you to break the “Great Firewall of China.” The good news is that ExpressVPN has iOS and Android apps that work efficiently in China. That is why if you are planning to travel to China, be sure to download and install them on your mobile devices first.
Your Page Should Load Faster
Have you experienced feeling frustrated because a particular website takes longer to load? Perhaps all of us have experienced this at least once. Aside from being too annoying, it is also a waste of time. In fact, if it takes too long for a page to load, then it could drive away impatient customers. Based on a study, if it only took 1.5 seconds for a page to load, then it can obtain a bounce rate of 38.24%. If the page took more than 3 seconds to load, then its bounce rate would be 44.28%. Hence, you should not let your website visitors wait for a long time.
